Understanding How Your Website Speed Affect Your Sales
You deserve a round of applause for finally creating a website to represent your business, and it just goes to show that you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, as time passes by you might have also noticed your sales gradually decrease making you think that there’s something wrong with your website or your marketing strategies. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. A lot of business owners think that their landing page is the what makes the first good impression they make on a customer, but it is actually the website’s load time. It is important to have a quick loading web page more than anything else because it is a reflection of your company’s professionalism, reliability, efficiency, and reputation. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Do not mess with your first impression for you not to blow your opportunity management, otherwise, it is harder to start or get back on track. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. As experts say, reality bites, and you need to adapt to your customer wants and needs. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.