Things to Understand Before Starting a Search Engine Optimization Campaign

How many search queries are unknown to Google? According to experts, 16% of the queries that Google receives daily have never been placed. This is also determined by the number of voice searches since this type of search is usually subject to a different term than searches on a desktop. After all, over 2 trillion search queries worldwide, many of which are unknown. What additional search engine optimization concerns should website owners be aware of?

How many search requests are there with AdWords? Ads through AdWords cover about 50% of the search queries (Google Shopping, by the way, only 9%). During search results, on 3% of people click on the ads suggested. What is Google’s revenue with AdWords? The 3% of “clickers” who click on ads generated a massive revenue of $75 billion in 2016. It is clear why Google is so committed to improving search quality. Short-term revenue cuts are easily acceptable if the AdWords revenues could be increased from 3% to 4%.

The following points result from the facts for optimization in Google:

  • A website must provide search results optimized for voice searches. This also gives people the opportunity to get the information desired in one hit.
  • Optimization for search engines continues to be an ongoing process at over 1,600 changes in search per year.
  • Search quality in Google will improve because Google would like to increase the chance that ads are clicked through better search quality. More ad clicks, even in the single-digit percentage range, generate massive revenues. But better search quality also means that the websites of companies must meet this standard.

When it comes to evaluating a search result in the “Search Engine Result Pages” (SERP), the credo is “the higher up, the more clicks”. Depending on the search query (for example in the financial sector), the differences between place 1 and place 5 can account for several million dollars per year. The current market leader is Google’s search engine, followed by Microsoft’s “Bing”. Even if a lot of other, smaller search engines exist – when talking about search engine optimization – 95% of the time people are talking about Google.