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Does Technology Have the Ability to Fix the Rift and Rivalry?

It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.

Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.

Communication and Collaboration Efficiency.

In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.

However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content that sales people need to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.

Form an SLA

It is crucial that both teams know their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.

Nevertheless, you have to evaluate your SLA agreement over time. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.

The buyer journey.

After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.

This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.

That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.