The Way Technology Can Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology should be considered.
Communicate and collaborate better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams do not speak to each other working together becomes a problem. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. The two teams will need to cooperate with each other better since both depend on each other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales team have all the valuable insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Make a consistent Buyer travel.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.