What customers want is changing very fast as time goes by. Customers want to be informed about a product before they purchase it. They also want to do the purchasing in the way they like. From online shopping to window shopping cloud has greatly changed the retail.
Brands are directly affecting how and what the customer does and also bringing more faces to the buyer journey all through the use of cloud. Some of the brands are also tried out by use of the new technologies. A very convenient time it is for one take part in the retail market.
As an individual ensure that there is consistency throughout your buyer’s journey. Your buyers will not want to be confused at any point of their buying journey. Many customers will first look for a product in a retail store before purchasing it online. Others will research about the product online then come and buy it in your store. You should have products that of recent time in your store. You should have the products that your customers need all the time such that you do not upset your customers at any one time. You should be careful on the products that you are advertising online so that you do not advertise those products that are not there in your store. Your salespeople can also be uninformed about the products that are available in your store. To ensure that you do not confuse your customers it is wise to put all that into practice.
Secondly offer the right recommendations. For you to get the real-time data and analytics one should use cloud. Having this in place you will be able to know your audience,the platforms they use,the marketing they respond to,what they like to buy,how they like to buy and even what they last bought. Also ensure that you use personalization to send messages to your customers.Send your customers messages in a way that they are personalized. Your message will get to the targeted person by use of personalization.
Real-time data is supposed to be at your fingertips. One is able to know everything that they need to know at the right time through the use of cloud. It is easy for one to help the customers all through the buying journey. One is able to attend to the demands of the customers as it arises.
Automation and agility should also be ensured. The way of communication between you and your buyers should be changed. You should also ensure that it is easy and quick. This will maintain the relationship between you and your customers.