5 Key Takeaways on the Road to Dominating Marketing

Qualities of a Good Marketing Plan Marketing is itself a strategy and so no marketing plan is completely fool-proof. There … Continue reading >5 Key Takeaways on the Road to Dominating MarketingContinue reading >5 Key Takeaways on the Road to Dominating Marketing

Qualities of a Good Marketing Plan Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that have to be kept in mind when one wants to implement a successful marketing strategy. For any plan to be effective and successful, it has to be first implemented. This article aims at outlining these five qualities. Focusing on the product is not always simple but all the products have to be focused on the market. The product varies in demand depending on the age, gender and trend. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. when the product to be marketed is shoes, shoe how the short women could appear taller in them to make the campaign to be effective. The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. When it comes to market focus, make sure that the trending fashion as well as sex and age of the market is clearly articulated. It is very easy for a marketer to identify what kind of likes their target audience has when they focus on it. Of outmost importance to be considered is the purchasing power of the targeted audience. Sometimes, you may find that your targeted audience has a range of taste, it is then important to divide the market into conquer, divide and choose.
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All products should be quantified in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. In order to know the return on investment, it is important to make sure that your marketing strategy is measurable.
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In order to achieve better results from your strategy, it should be accountable as well as show some level of responsibility. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Achievers should be rewarded while failures should be reprimimanded. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes. A marketing plan has steps to be followed from setting goals to measuring quantifiable results.